Hire Marketing Directors who understand construction — brand, thought leadership, and pursuit-facing marketing that supports BD. Not agency generalists learning the industry on your dime. Construction fluency and marketing-to-BD integration verified.
.png)
Example candidateA structured process for the hire that anchors your brand and pursuit-facing marketing — where an agency generalist without construction fluency wastes 12 months building content BD can’t use.
30-minute call. Align on firm type, brand maturity, BD partnership model, pursuit-marketing needs, marketing team structure, and start date.
Within 2 weeks we introduce 3–5 Marketing Directors with delivered construction-industry work. References from prior VPs of BD, Directors of Marketing, and marketing team members included.
Every placement carries a replacement guarantee. If the hire fails within the warranty window, we run a no-fee replacement search.
Marketing in construction is a partnership with BD — brand, thought leadership, pursuit-facing content, and SMPS-fluent culture. Construction-industry fluency, marketing-to-BD integration, and team mentor track separate a Marketing Director who compounds pursuit efficiency from one who churns brand budget without supporting a single win.
Every Marketing Director on the shortlist has delivered construction-industry work — GC, CM, owner, or developer marketing. Not agency generalists claiming construction adjacency.
Reference-verified from prior BD Directors and VPs on marketing-team support of pursuits: content, case studies, thought leadership, event program. Not just brand campaigns.
Reference-verified from marketing team members: retention, growth, and department culture built. Not just individual-contributor tenure.
Every candidate is credential-verified, BD-partnership referenced, and matched to your firm type. Anonymized examples below reflect real placement profiles.
.png)
Example candidate.png)
Example candidate.png)
Example candidate“Marketing Director” means different things across GC, CM, owner, and developer offices. Below are the specializations we recruit for:
We’ll help you scope the role on the call — firm type, brand maturity, BD partnership model, and team structure.
Marketing Director hires live and die on construction-industry fluency and BD partnership. Below is what every candidate has documented before you meet them:
Delivered GC, CM, owner, or developer marketing history. Not agency generalists claiming adjacency.
Reference-verified from prior BD Directors and VPs on pursuit-content support quality.
Reference-verified retention and growth of marketing team members.
SMPS credentials, HubSpot / Marketo / Salesforce fluency, Adobe CC, Cosential / Unanet as applicable.
Balanced discipline across brand, digital (web/SEO/paid), and event program — not just one silo.
Marketing Director, VP of Marketing, base + variable + LTI expectations aligned before finalist interviews.
Time to shortlist is typically 2 weeks from scoping call. Total time to placement (shortlist through offer acceptance) is typically 3–4 weeks.
Pricing depends on engagement model. Per-role recruiting is a defined fee. Embedded is a monthly retainer. Executive search (VP of Marketing) is a retained fee, typically 30–35% of first-year cash comp.
Yes. VP of Marketing (C-suite) and Marketing Manager (IC role) are both core adjacencies. Anchor sections on this page cover both.
Every candidate has verified GC, CM, owner, or developer marketing history — not agency-side account work claiming construction adjacency. Reference-verified from prior BD partners and internal team.
Yes. Retained-search discretion and discreet outreach are standard for Marketing Director-level replacements.
Yes. Every Marketing Director placement carries a replacement guarantee. Guarantee terms are confirmed in writing at engagement start.
Yes. Multi-hire marketing builds (VP + Director + Managers + Content / Digital / Event) route through embedded recruiting or RPO.
Generalist marketing recruiters treat all “B2B marketing” experience as interchangeable. iRecruit.co Marketing Director recruiters verify construction-industry fluency and BD-partnership discipline — every candidate is matched to your firm type.
Marketing Directors promote to VP of Marketing as brand maturity, team scale, and firm-wide marketing platform mature. When you’re hiring the VP seat directly, the additional vetting focus is C-suite peer credibility, marketing-to-P&L accountability, and executive-team communication.
Retained search, confidential outreach, board-referenced. Multi-region and multi-sector coverage.
Marketing Managers are individual-contributor marketing roles — content, digital, event program execution, and BD content support. Sits below Marketing Director in structure, often the promotion track to Director / Sr Manager / VP.
Individual-contributor marketing role for GC, CM, owner, or developer offices.
30-minute scoping conversation. We’ll review the Marketing Director role you need, firm type, brand maturity, BD partnership model, and team structure — then recommend the right hire path and start sourcing.
