HIRE TALENT  /  BUSINESS DEVELOPMENT & OPS  /  MARKETING DIRECTOR
Construction Recruiting

Hire Marketing Directors

Hire Marketing Directors who understand construction — brand, thought leadership, and pursuit-facing marketing that supports BD. Not agency generalists learning the industry on your dime. Construction fluency and marketing-to-BD integration verified.

Hire Marketing Directors → How it works
Photo of a Vetted Marketing DirectorExample profile
Diane E.
Vetted Specialist
Business Development & Ops
Marketing Director
SMPS · HubSpot · Cosential
Firm types
GC · CM · Owner · Developer
General contractor, CM, owner, developer offices
Role families
BD · Marketing · Ops
Business development, marketing, operations
Geography
US + EMEA
Active marketing network in both markets
Placement warranty
Replacement guarantee
Every model, every placement
How It Works

Hire Marketing Directors in 3 steps

A structured process for the hire that anchors your brand and pursuit-facing marketing — where an agency generalist without construction fluency wastes 12 months building content BD can’t use.

Step 01

Talk to our team

30-minute call. Align on firm type, brand maturity, BD partnership model, pursuit-marketing needs, marketing team structure, and start date.

Step 02

Review hand-selected talent

Within 2 weeks we introduce 3–5 Marketing Directors with delivered construction-industry work. References from prior VPs of BD, Directors of Marketing, and marketing team members included.

Step 03

Hire with confidence

Every placement carries a replacement guarantee. If the hire fails within the warranty window, we run a no-fee replacement search.

Why iRecruit.co for Marketing Director Hires

What makes our Marketing Director shortlist different

Marketing in construction is a partnership with BD — brand, thought leadership, pursuit-facing content, and SMPS-fluent culture. Construction-industry fluency, marketing-to-BD integration, and team mentor track separate a Marketing Director who compounds pursuit efficiency from one who churns brand budget without supporting a single win.

01

Construction-industry fluency verified

Every Marketing Director on the shortlist has delivered construction-industry work — GC, CM, owner, or developer marketing. Not agency generalists claiming construction adjacency.

02

Marketing-to-BD integration

Reference-verified from prior BD Directors and VPs on marketing-team support of pursuits: content, case studies, thought leadership, event program. Not just brand campaigns.

03

Marketing team mentor track

Reference-verified from marketing team members: retention, growth, and department culture built. Not just individual-contributor tenure.

Meet Vetted Marketing Directors

The caliber of Marketing Director you’ll interview

Every candidate is credential-verified, BD-partnership referenced, and matched to your firm type. Anonymized examples below reflect real placement profiles.

Vetted SpecialistFemale MD - national GCExample profile

Valeria C.

National GC Marketing Director
  • Led marketing for national GC across $8B annual delivery
  • Built content library supporting 6-sector pursuit portfolio
  • Referenced by 3 VPs of BD for pursuit-content quality
SMPSHubSpotCosential
Vetted SpecialistMale MD - construction managementExample profile

Kevin L.

Construction Management Marketing Dir
  • Led marketing for CM firm through 3-year growth phase
  • Rebuilt brand + digital + event program under new CEO
  • Grew marketing team from 2 to 6 seats
SMPSMarketoAdobe CC
Vetted SpecialistFemale MD - developerExample profile

Ingrid B.

Developer Marketing Director
  • Led marketing for industrial developer platform ($4B AUM)
  • Investor-relations content + tenant-facing brand
  • Managed institutional-investor collateral cycle
NAIOPULISalesforce
Marketing Director Specializations

Match the Marketing Director specialty to your firm

“Marketing Director” means different things across GC, CM, owner, and developer offices. Below are the specializations we recruit for:

VP of Marketing
C-suite marketing leader
Hire for this specialty
Marketing Manager
Individual-contributor marketing role
Hire for this specialty
GC Marketing Director
General contractor marketing
Hire for this specialty
CM Firm Marketing Director
Construction management marketing
Hire for this specialty
Owner-Side Marketing Director
Owner-side marketing lead
Hire for this specialty
Developer Marketing Director
Developer platform marketing
Hire for this specialty
Brand Director
Brand-forward MD role
Hire for this specialty
Content Marketing Director
Content-forward MD role
Hire for this specialty
Digital Marketing Director
Web, SEO, paid, ABM
Hire for this specialty
Proposal Manager (peer)
Proposal-team leader
Hire for this specialty
Director of BD (peer)
BD partner role
Hire for this specialty
Confidential MD Search
Retained, discreet outreach
Hire for this specialty

Not sure which Marketing Director specialty fits?

We’ll help you scope the role on the call — firm type, brand maturity, BD partnership model, and team structure.

Hire Marketing Directors →
Vetting Criteria

What we verify on every Marketing Director candidate

Marketing Director hires live and die on construction-industry fluency and BD partnership. Below is what every candidate has documented before you meet them:

Construction-industry history

Delivered GC, CM, owner, or developer marketing history. Not agency generalists claiming adjacency.

Marketing-to-BD integration

Reference-verified from prior BD Directors and VPs on pursuit-content support quality.

Marketing team mentor track

Reference-verified retention and growth of marketing team members.

Credentials verified

SMPS credentials, HubSpot / Marketo / Salesforce fluency, Adobe CC, Cosential / Unanet as applicable.

Digital + brand + events discipline

Balanced discipline across brand, digital (web/SEO/paid), and event program — not just one silo.

Compensation alignment

Marketing Director, VP of Marketing, base + variable + LTI expectations aligned before finalist interviews.

FAQ

Hiring a Marketing Director: frequently asked questions

How long does it take to hire a Marketing Director?

Time to shortlist is typically 2 weeks from scoping call. Total time to placement (shortlist through offer acceptance) is typically 3–4 weeks.

What does it cost to hire a Marketing Director?

Pricing depends on engagement model. Per-role recruiting is a defined fee. Embedded is a monthly retainer. Executive search (VP of Marketing) is a retained fee, typically 30–35% of first-year cash comp.

Do you place VPs of Marketing and Marketing Managers in addition?

Yes. VP of Marketing (C-suite) and Marketing Manager (IC role) are both core adjacencies. Anchor sections on this page cover both.

How do you distinguish construction-industry marketers from agency generalists?

Every candidate has verified GC, CM, owner, or developer marketing history — not agency-side account work claiming construction adjacency. Reference-verified from prior BD partners and internal team.

Do you handle confidential incumbent-replacement Marketing Director searches?

Yes. Retained-search discretion and discreet outreach are standard for Marketing Director-level replacements.

Do you offer a placement guarantee?

Yes. Every Marketing Director placement carries a replacement guarantee. Guarantee terms are confirmed in writing at engagement start.

Can you build a full marketing team from scratch?

Yes. Multi-hire marketing builds (VP + Director + Managers + Content / Digital / Event) route through embedded recruiting or RPO.

How is iRecruit.co different from a generalist marketing recruiter?

Generalist marketing recruiters treat all “B2B marketing” experience as interchangeable. iRecruit.co Marketing Director recruiters verify construction-industry fluency and BD-partnership discipline — every candidate is matched to your firm type.

Ready for VP of Marketing?

VP of Marketing

Marketing Directors promote to VP of Marketing as brand maturity, team scale, and firm-wide marketing platform mature. When you’re hiring the VP seat directly, the additional vetting focus is C-suite peer credibility, marketing-to-P&L accountability, and executive-team communication.

Hiring at the VP of Marketing level?

Retained search, confidential outreach, board-referenced. Multi-region and multi-sector coverage.

Hire a VP of Marketing →
Related Role

Marketing Manager

Marketing Managers are individual-contributor marketing roles — content, digital, event program execution, and BD content support. Sits below Marketing Director in structure, often the promotion track to Director / Sr Manager / VP.

Hiring a Marketing Manager?

Individual-contributor marketing role for GC, CM, owner, or developer offices.

Hire a Marketing Manager →
Ready to hire

Talk to a construction marketing recruiter

30-minute scoping conversation. We’ll review the Marketing Director role you need, firm type, brand maturity, BD partnership model, and team structure — then recommend the right hire path and start sourcing.

Hire Marketing Directors →
Related: Director of BD hiring  ·  Proposal Manager hiring
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