HIRE TALENT  /  BUSINESS DEVELOPMENT & OPS  /  VP OF MARKETING
Construction Executive Search

Hire a VP of Marketing

Retained VP of Marketing search for construction firms — enterprise brand strategy, C-suite marketing-to-P&L accountability, and multi-region marketing team leadership. Construction-industry fluency required. Board-referenced, confidential outreach.

Hire a VP of Marketing → How it works
Photo of a Vetted VP of MarketingExample profile
Ingrid B.
Vetted Specialist
Business Development & Ops
VP of Marketing
SMPS · HubSpot · Board-Facing
Firm types
GC · CM · Owner · Developer
General contractor, CM, owner, developer offices
Engagement type
Retained executive search
Confidential outreach, board-referenced
Geography
US + EMEA
Active VP Marketing network in both markets
Placement warranty
Replacement guarantee
Every C-suite placement
How It Works

Hire a VP of Marketing in 3 steps

A structured retained-search process for the C-suite marketing seat — where the wrong VP Marketing lets brand equity drift and marketing-to-P&L accountability disappear.

Step 01

CEO / board kickoff

60–90 minute session with CEO / board. Align on brand maturity, marketing-to-BD partnership, marketing team situation, and confidentiality.

Step 02

Retained-search shortlist

Discreet outreach across a targeted candidate universe. Shortlist of 3–5 VP Marketing candidates with board memos, references, and independent 360 diligence.

Step 03

Board slate & placement

Final CEO/board slate. Replacement guarantee protects the placement through the transition window.

Why iRecruit.co for VP of Marketing Hires

What makes our VP of Marketing shortlist different

VPs of Marketing anchor enterprise brand strategy and C-suite marketing-to-P&L accountability. Enterprise-brand history, marketing-to-P&L discipline, and marketing team scale-up experience separate a VP Marketing who compounds pursuit efficiency from one who churns brand budget.

01

Enterprise-brand history verified

Every VP Marketing candidate has enterprise construction-industry brand history — not agency generalists claiming construction adjacency.

02

Marketing-to-P&L discipline

Verified marketing-to-P&L accountability referenced from prior CEOs and CFOs on pipeline attribution and revenue impact.

03

Marketing team scale-up experience

Reference-verified marketing team scale-up experience from prior team members.

Meet Vetted VP of Marketing Candidates

The caliber of VP of Marketing you’ll interview

Every candidate is board-referenced, CEO-vetted, and matched to your firm. Anonymized examples below reflect real retained-search profiles.

Vetted SpecialistFemale VP MKT - national GCExample profile

Sofia M.

National GC VP of Marketing
  • VP Marketing at $8B national GC
  • Led 3 Directors + team of 12 across BD partnership
  • Marketing-to-P&L attribution model owner
SMPSHubSpotBoard-Facing
Vetted SpecialistMale VP MKT - CM firmExample profile

Paul D.

CM Firm VP of Marketing
  • VP Marketing at $2B CM firm through IPO prep
  • Rebuilt brand + digital + event program
  • Grew marketing team from 4 to 14 seats
SMPSMarketoMBA
Vetted SpecialistFemale VP MKT - developerExample profile

Diane E.

Developer Platform VP of Marketing
  • VP Marketing at $4B AUM developer platform
  • Investor-relations + tenant-facing brand
  • LP-facing marketing collateral discipline
NAIOPULISalesforce
VP of Marketing Specializations

Match the VP of Marketing specialty to your firm

“VP of Marketing” means different things across firm types and brand maturity. Below are the retained-search specializations we handle:

GC VP of Marketing
General contractor VP Marketing
Hire for this specialty
CM Firm VP of Marketing
Construction management VP Marketing
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Developer VP of Marketing
Developer platform VP Marketing
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Chief Marketing Officer
CMO placements
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Chief Brand Officer
Brand-forward CMO variant
Hire for this specialty
PE-Sponsored VP Marketing
PE portfolio VP Marketing
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Marketing Director (peer)
Director-level marketing leader
Hire for this specialty
Director of BD (peer)
BD department leader
Hire for this specialty
VP of BD (peer)
BD-side C-suite
Hire for this specialty
CEO (peer role)
C-suite CEO placements
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COO (peer role)
C-suite ops leader
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Confidential VP MKT Search
Retained, discreet outreach
Hire for this specialty

Not sure which VP of Marketing specialty fits?

We’ll help you scope the mandate on the CEO / board kickoff — brand maturity, BD partnership, and marketing team situation.

Hire a VP of Marketing →
Vetting Criteria

What we verify on every VP of Marketing candidate

VP Marketing hires live and die on enterprise-brand history, marketing-to-P&L discipline, and marketing team scale-up experience. Below is what every candidate has documented before you meet them:

Enterprise-brand history

Verified enterprise construction-industry brand history.

Marketing-to-P&L discipline

Reference-verified from prior CEOs and CFOs on pipeline attribution and revenue impact.

Marketing team scale-up

Reference-verified marketing team scale-up experience from prior team members.

Board-facing composure

Verified board-briefing discipline on brand strategy, pipeline attribution, and marketing budget.

BD partnership fluency

Reference-verified BD-side collaboration referenced from prior VPs BD and Directors BD.

Compensation architecture fit

Base + variable + LTI + equity architecture aligned with board and CEO expectations before finalists.

FAQ

Hiring a VP of Marketing: frequently asked questions

How long does a VP Marketing retained search take?

Time to CEO / board-facing shortlist is typically 4–6 weeks. Total time to placement is typically 60–120 days.

What does a VP Marketing retained search cost?

All VP-level searches are retained. Fee is typically 30–35% of first-year cash comp.

Do you handle confidential incumbent-replacement VP Marketing searches?

Yes. Retained-search discretion is standard.

Do you place CMOs and Chief Brand Officers in addition?

Yes. CMO and CBO placements are core adjacencies covered as retained C-suite search.

How do you screen out agency generalists?

Every candidate has verified enterprise construction-industry brand history — not agency-side account tenure.

Do you offer a placement guarantee?

Yes. Every VP Marketing placement carries a replacement guarantee. Guarantee terms are confirmed in the retained-search agreement.

Can you build the full marketing leadership team?

Yes. Team builds (VP Marketing + Directors + Managers) route through executive search plus embedded recruiting.

How is iRecruit.co different from a generalist executive-search firm?

Generalist ES firms lack construction-industry brand fluency at the VP Marketing level. iRecruit.co VP Marketing recruiters verify enterprise-brand history and marketing-to-P&L discipline — every candidate is matched to your firm.

Ready to hire

Talk to a construction VP Marketing search partner

60–90 minute CEO / board kickoff. We’ll align on brand maturity, marketing-to-BD partnership, marketing team situation, and confidentiality — then start the retained-search process.

Hire a VP of Marketing →
Related: Marketing Director hiring  ·  VP of BD hiring
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